New e.l.f Mascara Wars: Volumising VS Defining!

Two new e.l.f mascaras have entered the e.l.f building! 

The tension is building! Which one is the ultimate Mascara!? They are both strong contenders! Studio Defining Mascara promises dramatically defined and cared for lashes with its ingredient packed formula containing Keratin, B5 and Biotin to name a few! 
Then there's Premium Essentials Volumising Mascara that claims it delivers a big volume boost and curl for a look that is no less dramatic!

So which is best for you? e.l.f put these to the test! 

Mascara One:
Studio Defining Mascara.
What it promises to do:  
Defined and conditioned lashes, with a volumised effect.
Formula:
Infused with Keratin, Pumpkin, Soy and Castor Seed Oils, B5 and Biotin to strengthen and condition lashes.
Attributes: 
Cone shaped wand for coating hard to reach areas for volumised lashes.
The results:
Big, voluptuous lashes that are lusciously defined!
 

Mascara Two:

Premium Essentials Volumising Mascara

What it promises to do:  
Volume boosting for bigger, fuller lashes with a curl!

Formula:
Vitamin E enriched formula.

Attributes: 
Big wand applicator for maximum effect.
The results:
Thicker, fuller lashes with a curl!
 

So whats the verdict? It's a tough cookie! We'll let you decide! Which mascara do you love?


Let us know in the comment box below!


Love 
e.l.f x

NEW e.l.f Flawless Eyeshadow Photos and Swatches!

L to R: Tantalizing Taupe,Smoky,Golden Goddess, Party Purple and Beautiful Browns.

Hi guys! 

Have you checked out the new e.l.f Flawless eyeshadows yet? We have just added these 4 piece eyeshadow palettes to the New Premimum Essentials range! The Flawless eyeshadows are available in a range of shades taking you from day to night!

Each palette is conveniently embossed with the application guide to tell you exactly where to apply the shade! So that anyone can achieve a flawless finish! Whether you are a professional beauty guru or a new beginner! It's fool proof!

Today we had a big swatching session here at e.l.f HQ's to show you the colours of the e.l.f Flawless eyeshadows!

We have 5 new palettes available on the eyes, lips, face website for £2.50 each. The Flawless eyeshadows are part of the Premium Essentials range which means they contain the new and improved formula for even better application and finish!

So without further ado, here are our swatches...

So which one is your favourite? Let us know in the comment box below :)

Thanks for reading guys!

Kamen x

Friday Favourites: NEW e.l.f Polish Giveaway

Hi guys!

It's Friday! This weeks Friday Faves goes to the 3 new e.l.f Polishes! These hot new shades are the PERFECT Summer Shades! 

We love them all! Wear them on their own or mix it up like we have here...

Or be really snazzy and do ombre nails! For a tutorial please see our video here.

To win a set of the new Summer shades this week all you have to do is be a follower of our blog and submit a photo of your BEST Nail Art to us via our Facebook Wall!

We will pick our favourite on Monday!  

a Rafflecopter giveaway


Happy Friday guys!

Love 
Kamen x

e.l.f Heroes: The Incredible Lipstain Time Test Challenge!

Hi Guys,

The long anticipated Lip Stain Pens came in this week and they did not disappoint! Please see our earlier post for pictures and swatches!

To celebrate the launch of the NEW e.l.f Lipstains in the UK. We are giving you the chance to win an e.l.f bundle of all NEW products worth £20!

So for those who aren't sure what Lipstains are, these marker like pens work by staining the lips to give you that just bitten or berry stained look!

I am wearing Crimson Crush in the photo here:

So what do you have to do to win this fabulous prize?

First please watch the video below for some inspiration! 

Introducing e.l.f Heroes: The e.l.f Lipstain and it's incredible Staying Power!

 

To be in with a chance of winning a fabulous e.l.f bundle of NEW products worth £20 all you need to do is showcase your e.l.f Hero. We want to hear what e.l.f product is your all time must have and why. Whether you love its durability, colour, consistency or any other Super Powers – we want to know!

Submit your video (minimum 30 seconds) via our e.l.f. Heroes tab on our Facebook page, perhaps using our example as inspiration ;0) and the e.l.f. Cosmetics UK Judging panel will pick 5 lucky e.l.f. entries to be shortlisted. Entries must be submitted by 23:59GMT 09.08.2012. Voting for the 5 shortlisted entries will open to the public on the 13.08.2012 and the entry with the most votes will receive an amazing prize bundle worth £20 and also the chance to feature on the Official e.l.f Cosmetics YouTube channel.

You can film it in a video like we have done, or try something new! The creativity is all yours! To enter simply submit your video on via our e.l.f. Heroes tab and you could win!

Submissions are open from 10:30GMT 26.07.2012 all entries must be submitted by 23:59GMT 09.08.2012. Only one prize bundle available. 5 entries will be shortlisted by the e.l.f. Cosmteics UK Judging panel. All 5 entries will be up for public vote on Facebook from 10.30GMT 13.08.2012 to 23:59GMT 15.08.2012. Votes will be counted and the winner announced on 16.08.2012. For full terms and conditions please see the e.l.f. Heroes Facebook Tab.

To ENTER our Competition, click here

We hope you have fun with it guys!

Love e.l.f x

Spoil yourself with this weeks fantastic e.l.f Cosmetics offer!

 

Since its Friday today and and we're all in a good mood for the weekend ahead, we feel like spreading some elf joy to all our hardcore fans with another great weekend promo! Oh how we spoil you!


This weekend you can spoil yourself silly with make up frenzy when you spend over £20/€24! All you have to do is enter the below codes at checkout and we will knock off £5/€6 off your order**! Can we get a whoop? WHOOP!:D


CODES:
UK & EU: SPRING520
IT: SPRING520IT

**Codes valid from 12:30pm GMT 11/05/2012 until 9:30am GMT 14/05/2012. Min spend £20/€24. Minimum spend calculated before shipping. You must enter the code to receive the £5/€6 discounted from your order. Not to be used in conjunction with any other offer.

So get your wishlists ready girls time to stock up on those essentials or try some new elf products like the Kohl Pencil or Mineral Face Cleanser! Which has been tried and tested by our little elves here so please look out for our next post where we will be reviewing the benefits of these exciting new items! Why not try it for yourself with this weeks promo code and let us know what you think! Would love to hear your feedback!

Love 
e.l.f x