Friday, 28 September 2012

It's Friday Favourites Time! Win your Shade of the elf Mineral Foundation PLUS an elf Kabuki Brush

This week's Friday Favourites were chosen by the fans on our Facebook page! We asked everyone what you would like to see on this weeks Friday Faves and it seems that one product was a big fave amongst you lot!

SO.. to give you this weeks giveaway...

The Friday Fave goes to elf Mineral Foundation! This lightweight mineral foundation gives an ultra silky finish for a flawless and natural look! It comes in a wide range of shades varying from light to dark! One of the good things about minerals is that the coverage is buildable and is perfect for mixing and matching to create your perfect blended shade!

Try to remember the golden rule when applying minerals which is to "Tap, Swirl & Buff" follow these simple steps and you will achieve that natural, flawless skin we all crave for!

Of course a good brush is vital when it comes to applying minerals, which is why we are including the elf Mineral Kabuki Brush in with the prize too! Our handy and easy to use Kabuki Brush provide a light to full coverage for a flawless finish. It is perfectly sized to allow for precise and controlled application of mineral foundation and blusher.

To win a Mineral Foundation of you choice PLUS a Kabuki Brush simply enter our draw below!
One lucky winner will be picked on Monday 01.10.12!

Thanks for entering guys and Happy Friday!

e.l.f x 

Tuesday, 25 September 2012

e.lf. Must Haves as suggested by YOU!

Hi guys!

Earlier today we asked our Fans on Facebook what your e.l.f Must Haves are and why! We also promised to pick one contributor to win £20 worth of elf products!

We've had some great response and its been great fun to read! Check out what others are saying about our products and why they love them!

Jasmina Chehlarova Blushing and Bronzing Duo to maintain my already fading summer glow.

Alieshia Wilson The eyelid primer in sheer. It is the best eye primer I have ever used. I wear it every single day and it keeps my eye shadows completely crease free. I would pay 10 times more for this product, it is that good. It is the only make-up product I have purchased more than 4 times in a row and counting...... 
Kirstine Korsager Personal blend foundation in light! Use it everyday, it almost feels like not wearing any! just perfect! 

Ellie Mitchell Wet Gloss Lash And Brow Clear Mascara! Its amazing and keeps my eyebrows in place all day,they don't move,its amazing!:)
Danielle Barr My must have, which I've just re-ordered with your AMAZING offer is the claryifying pressed powder (in rosy beige) as it it light and fresh on my skin, gives it a natural glow, perfect coverage and eliminates any shine and redness..
Ailsa Docherty Black cream eyeliner! I'm a make up artist and its the only black liner I will ever use! I recommend it to all my clients. I use it in place of kohl, liquid and gel because it does everything so well. It's so light and once it sets it will not budge. I didn't think I'd ever be so enthusiastic about one simple product but I can't live without it now.
Paola Colom studio blush in candid coral, I believe it suits most skin tones and even when it looks a bit summery for some people to me it gives me that extra glow and blush-y cheeks colour even in this rainy days... it's sooo pretty!
Jessica De La Torre Mineral Primer, is a MUST HAVE! Besides making skin feel loved, works with any foundation, makes velvet smooth skin and no worries for creasing or fading. Cant live without it!
Philippa Smith It has to be the Studio Eyebrow Lifter And Filler. It doesn't matter how well I do the rest of my make up, it could be immaculate, I would still look like an absolute freak without the eyebrow pencil as I practically have no eyebrows!! I get lots of compliments on my eyebrows and asked how I get them into such a nice shape. I'm always honest and say they are drawn on but it's just shows how good the pencil is that people think they are my real brows! I literally wouldn't manage without it, it is a total essential to my daily routine!

We loved all your fabulous suggestions and it was hard picking one winner from them all but after much deliberation the winner goes to Kim Mahon! Check out what her e.l.f Must have item is!
Have you been inspired? Don't forget that you can shop you can shop all of the above plus more at elf cosmetics this week using 1 of 3 fabulous codes! 
Thanks for reading guys and hope you enjoy our week of fantastic offers!


Friday, 21 September 2012

Autumn Bundle Extravaganza!

Happy Friday e.l.f. Fans!

It's been a while since I wrote a cheeky post on here but I'm so excited to announce our GORGEOUS Autumn Bundles that we're giving away completely FREE this weekend!

There are 4 bundle combinations available all of which you can see below. We have packed these bundles with essential Autumn goodies with a rather chic Limited edition I <3 e.l.f. bag to match! Oh we're so good to you guys!

Let me introduce you to our gorgeous foursome:

This awesome Autumn bundle includes a luscious mix of products which are a complete must have for strutting your stuff this autumn!

Limited Edition I <3 e.l.f. Bag
Smokey Brown Nail Polish
Hazy Hazel Brightening Eye Colour
Mocha Ice Plumping Lip Glaze 
Twinkle Nail Polish

Worth: £10.95

Our fantastic Fall Fawn bundle comes packed with soft earthy tones perfect to showcase your natural beauty!

Limited Edition I <3 e.l.f. Bag
Desert Haze Nail Polish
Butter Pecan Duo Eyeshadow
Goddess Super Glossy Lip Shine SPF 15
Glitter Glam Nail Polish

Worth £10.95

Our must have Muted Mauve bundle has the perfect warm tones to really give a little 'omph' this Autumn!

Limited Edition I <3 e.l.f. Bag
Mod Mauve Nail Polish
Day 2 Night Brightening Eye Colour
Mauve Luxe Super Glossy Lip Shine SPF 15
Twinkle Nail Polish

Worth £10.95

And last, but by no means least our positively perfect Plush Plum bundle is packed with deep warm Autumnal tones guaranteed to WOW.

Limited Edition e.l.f. Bag
Plum Nail Polish
Rocker Brightening Eye Colour
Ruby Kiss Plumping Lip Glaze
Glitter Glam Nail Polish 

Worth £10.95!

Receive either of these 4 gorgeous bundles you simply can't go wrong this Autumn! Simply spend over £15/€18 at this weekend and pop in the code below and you'll receive one of these perfect Autumn additions in your order!

Codes are:


*Minimum spend £15/€18 before shipping. Codes valid from 12:30pm BST 21/09/2012 until 10:30am BST 24/09/2012. 4 Bags available all including products worth over £10 as calculated using RRP as at 18/09/2012. The bag you receive will be randomly chosen by the person picking your order and you cannot specify which bag you wish to receive. You must enter the code to receive a FREE Autumn Bundle. Cannot be used in conjunction with any other offers. 

Gorgeous Autumnal colours, amazing e.l.f. value and a Limited Edition I <3 e.l.f. bag to boot, how can you say no?!

Treat yourself this weekend with a little e.l.f. 

Happy Shopping Guys!


Amy xx

Friday, 14 September 2012

50% off e.l.f. Last Chance Shop! Get them while you can!

Have you ran out of a favourite e.l.f Essential? Well now is your chance to shop the last chance to buy section of the website where you will be able to find some of your favourite products back up for sale! The items available are while stock lasts only! SO hurry and get them while you can!

So to give you a little teaser of what you may find in the last chance shop, I have picked out some of my favourites!

e.l.f. 3PK Shine Eraser set NOW £1.75!

An absolute must for my handbag! I carry these around with me everyday to touch up my face on the go! Say goodbye to shiny T-zones and hello to a gorgeous, matte complexion! I love the dewy look but there's a fine line between dewy and greasy! :)

This 3pc set includes 3 formula variations for your skin requirements such as Tea Tree for clarifying Green Tea for rejuvenating or Aloe Vera for Soothing the skin! One for any occasion! Comes in a handy travel size to it in your makeup bag! Perfect for travelling!

e.l.f. Shimmering Facial Whip in Citrus NOW 75p!

Shimmering Facial Whip is a lifesaver for when you don't want to carry around hundreds of different products with you! This multi purpose shimmer cream can be used on the face or body such as along the collar bone for a healthy sheen, or down the shins create the illusion of leaner legs, on the eyes as a highlight or mixed with foundation for a radiant and glowing complexion! The possibilities are endless! Every Girls Make up must have and now only 75p its a steal!

e.l.f. Essential 32pc Natural Eyeshadow Palette NOW £3.50!

Create a multitude of different looks with this palette! This gorgeous palette contains 32 stunning eyeshadows ranging from mattes, shimmers and irredecents!

Beauty Guru Michael James did a Tutorial using this palette not so long ago! Check out his awesome video below!

e.l.f Eyeshadow Duo in Blueberry NOW 75p!

Blue is very on trend for AW so even more reason to experiment this trend with the e.l.f Eyeshadow duo in Blueberry - a compact shadow of two complimenting blue hues. The softer, more toned down tones in this duo is perfect for adding a pop of blue to your routine without going the whole hog if the cobalt blue is bit too brave for you!



e.l.f. Plumping Lip Glaze in Champagne NOW 75p!

Transform lackluster lips and achieve fuller looking lips by slicking on a coat of the Plumping Lip Glaze in Champagne! One end coats your lips with a beautiful golden sheen and the other "Plumps" up the volume for maximised Pout Perfection!

e.l.f. Natural Radiance Blusher in Flushed NOW 75p!

Another big trend of the season is Flushed cheeks! Anything from pretty pinks to peachy corals! The look is ultra fresh and cute! One of my fave trends of the year! The e.l.f Natural Radiance Blusher in Flushed (appropriately named in this case) is perfect for creating a beautifully rosy complexion! Wear over e.l.f. Tinted moisturiser for a dewy finish! 

This is just a small selection of products available, discover more last chance items here on our website!

To kick start it all we are also offering you lovely lot 50% off the everything in our 'Last Chance Shop" till the end of September!

To shop this section for 50% off you must put the items in the basket and apply the following codes:


NO Minimum spend

Shop now at

Only Valid while stocks last. No Minimum spend. Codes valid until 11:59pm BST 30/09/2012. You must apply the code to receive 50% off the products within the Last Chance Shop. 50% off code will only apply to items listed within the 'Last Chance' Section of Cannot be used in conjunction with any other offer.

I hope you'll all find a little treat in our last chance section! Let me know what you discover in the comment box below guys!

Kamen x


Tuesday, 11 September 2012

e.l.f. Twitter Chat: KEY AW12 Beauty Trends - The Highlights

Last week we held our Friday e.l.f Chat where we discussed some of the seasons key trends! Here is the summary of the highlights of the session!

TOPIC: “KEY AW12 Beauty Trends which looks are you looking forward to and which ones will you be avoiding?”


Eyeliner has taken a new turn this season with sharp crisp lines in all kinds of weird and wonderful shapes and sizes! It most definitely wont be a look for the shy wall flower though! We asked you guys what you thought and here are some of the general feedback we got from you!

: I'm not too keen on it, I don't like the line on the inside of the eye. But the flick is nice at the edge

: I'd like to experiment a bit, instead of just a basic line and flick!

I love playing with eyeliner. All shapes & sizes :) 

Cobalt Blue eyes is big news this season but whilst it may look incredible on the catwalk. Some will love it, some wont!

We asked who's be braving this trend and heres what you guys had to say:

MT fab idea! : Cobalt blue eyes! How Interesting! Anyone be taking on this look come AW!

: already have & loved it!

: I have blue eyes - I think a bold deep blue eyeliner can work or electric blue mascara! Daring yet wearable :)

:Blue on blue for life! I think if you take the colour and go a little darker, almost navy it can look really strong 

: I think it would encourage too many strange looks so not for me!

Not sure the colour would suit, but maybe worth a try to find out!

I love the colour, but not so much a fan of what they've done with the cobalt blue! 

Bold, statement brows is another trend that may not be easily translated off the catwalk! However we are thinking more along the lines of natural brows than overgrown caterpillars! 

Here's what you guys thought:

: I don't like really 'bushy' brows, but I like them to be well defined and frame the eyes nicely!

I'm an inbetweener when it comes to brows.

not that thick but i think they look better than thin ones :) 

At least statement brows means we can cater more for our own natural shape rather than that uniform thin shape :) 

 So what you think guys? Would you ditch or don any of these looks? Let us know in the comment box below! :)

e.l.f x

Monday, 10 September 2012

Back to School Bundle of the week!

So a new school term is back in full swing! For some of you perhaps its getting back to old routine and for some perhaps its a brand new start in a new school! Whatever it is, make sure you stand out from the crowd in both the classroom and school yard!

To help you look your best, e.l.f has created four new Back to School bundles filled with luscious goodies to make your schoolmates green with envy|!

You can see all the bundles in our earlier post here

This week our favourite bundle goes to the "Saved by the Bell" Bundle" which is packed with pretty Pinks, everyday eyeshadows and pearly liners this Saved by the Bell bundle is perfect for the Girly Girls amongst us!

e.l.f. "Saved by the Bell" Back to School Bundle
e.l.f. Everyday Eye Beauty Book
e.l.f. Everyday Eye Beauty Book

Create 100s of different looks for each day of your busy school timetable with this gorgeous everyday palette! It contains 12 eyeshadows ranging from neutrals to brights!

e.l.f. 2in1 Conditioning Lip Gloss in Perfect Pink and e.l.f. Nail Polish in Perfect Pink
e.l.f. Studio 2in1 Conditioning Lip Gloss
Co-ordinate your hands and lips with this fabulous pink duo! e.l.f. Studio Conditioning lip gloss is super conditioning for lips with its nourishing formula! Its a 2 in 1 formula works to give you colour that is fresh, non drying, super glossy and beautiful!

Wearing e.l.f. Studio 2in1 Conditioning Lip Gloss

The Saved by the Bell Bundle is available to buy now from at £12! Or for this week only, you can receive this bundle for FREE when you spend £30/€36 or more on elf cosmetics!

To receive your FREE Saved by the Bell Bundle just enter the following codes before you checkout!


**Codes valid until 10:30am 14/09/2012.


e.l.f x

Friday, 7 September 2012

Back to School with e.l.f. Cosmetics!

Summer has whizzed passed us so quickly and we cant believe its Back to School to begin a new term already!

We have put together 4 Back to School Bundles to help put a little fun back into your timetable!

Each bag contains a selection of everyday essentials to help you look Top of the Class! Plus each bundle comes with a super cute I <3 e.l.f. Bag to carry it all in style!
Here is a sneaky peak of what's included in the Bundles!


Packed with pretty Pinks, everyday eyeshadows and pearly liners this Saved by the Bell bundle is perfect for the Girly Girls amongst us!

NEW e.l.f. Saved by the Bell Bundle

Saved by the Bell Bundle Contains:

Bedazzle the teacher and Outshine the rest of your classmates with the Star Pupil Bundle! This collection of dazzling lipglosses and twinkle nail polish is perfect for the adding a little playfulness in your everyday look!

Star Pupil Bundle contains:

Release that inner rebel of yours with the Beauty School Dropout Bundle! Filled with daring but easily wearable, everyday colours this one will help you break the mould!

Beauty School Dropout Bundle Contains:

Add a pop of colour to your make up routine with the Pop Quiz bundle! Containing a selection brights and colourful makeup for a fun day time look!

The Pop Quiz Collection contains:

Each bundle will be available now for just £12 each from

So which one are u? Let us know your faves in the comment box below! :)

Thanks for reading guys!

Kamen x

Friday Favourites: Studio Eyeshadow Giveaway

This weeks Friday Favourites goes to the Studio Single Eye shadows! The super soft texture of these shadows melts easily into the skin for vibrant colour that lasts all day!

We have a set of 5 gorgeous Autumn colours to giveaway this week, ranging from rich browns to creamy beige! 

Check them out:
e.l.f. Studio Single eye shadows

e.l.f. Studio eyeshadows, from L to R: Butter Cream, Sand Dollar, Raspberry Truffle,  Sea blue and Wild Wheat
Wearing Studio Eyeshadow in Sand Dollar, Wild wheat and Raspberry Truffle.
Personally I love Raspberry Truffle! A gorgeous shimmery, bronzey brown that reflect hints of Burgundy  in the light! Divine!

Each of these single eyeshadows are worth £3.75 each, but don't forget that for the whole of September you can receive a Studio single Eyeshadow as a free gift when you spend £12/€15 our more on elf cosmetics!  Simply enter the below codes at checkout:

For this weekend, we are offering you the chance to bag yourself a set of the 5 shadows simply by entering our giveaway below! One winner will be picked and announced on Monday Morning!

Good Luck guys and have a lovely weekend!


Wednesday, 5 September 2012

Whats the secret to bigger, fuller lips? SHHHH!

Hooot! Evening late Owls! We meet again so soon after the last late night offer! Tonight I have another fabulous offer up my owl sleeves for you all to take advantage of!

Last time we were all about the eyes but tonight perfect lips is on the agenda!

I am about to reveal to you all the beauty industries best kept secret to volumised and full looking lips...

The e.l.f. POUT PERFECTER transforms dull lip colour and created an optical illusion of fuller looking lips with its sheer pearlescent formular! Simply apply to the cupids bow and the center of your pout over any lipstick and watch in amazement as your lips become fuller and plumper! Genius!

Take a look at the effects yourself, my colleague and  day time e.l.f. blogger has put the e.l.f. Pout Perfector to the test!

E.l.f Lipstick without the Pout Perfecter
Fuller, plumper looking lips after using the e.l.f Pout Perfecter

To create this look we used:
So that's our little secret wise owls! SHHHH...! We wont tell if you wont...!

The e.l.f Pout Perfecter is available to buy on the website for £3.75, however for tonight only you can receive it FREE for all orders £10/€12 or over! Simply enter the following codes at checkout!


Min spend £10/€12 before shipping. Codes valid from 6:00pm BST 06/09/2012 until 10:30am BST 07/09/2012. You must apply the code to receive a free studio Pout perfector in your order. Cannot be used in conjunction with any other offers

Enjoy guys! Until Next time...

Olwen x

Tuesday, 4 September 2012

Get the Look with a little help from Olwen!

Good evening late owls! Welcome to another fantastic late night offer!

For tonight only, you will be able to shop the entire e.l.f. Essentials Eyes Range with 15% off the full price!

Our extensive Essentials eyes range will cover your every eye makeup need, with its wide variations of eyeshadows, liners, mascaras, primers and more!

Check out a little snippet of e.l.f. Essential Eye Make up Range!
A selection of the e.l.f. Essential Eye Make up
Find your perfect eye make up look with our extensive range! The possibilities are endless! To give you a little inspiration, my colleague and day time e.l.f blogger Kamen has created this lovely evening look using a selection of e.l.f. eye products including the e.l.f. Glitter Eyeshadow in Beachy Chic and Brightening Eyeliner in Exotic Green.

Gorgeous e.l.f Glitter Eyeshadow with a simply stunning shimmer effect!

To recreate this look, you will need the following:

So which e.l.f. essential eye products will you going for? To shop the whole range at 15% off simply Apply the following codes at check out!

** Min Spend £10/€12


Lots of love
Olwen x