e.l.f. Twitter Chat: KEY AW12 Beauty Trends - The Highlights

Last week we held our Friday e.l.f Chat where we discussed some of the seasons key trends! Here is the summary of the highlights of the session!

TOPIC: “KEY AW12 Beauty Trends which looks are you looking forward to and which ones will you be avoiding?”

TREND ONE: GRAPHITE EYELINER

Eyeliner has taken a new turn this season with sharp crisp lines in all kinds of weird and wonderful shapes and sizes! It most definitely wont be a look for the shy wall flower though! We asked you guys what you thought and here are some of the general feedback we got from you!

Ellie and Maisie ‏@EllieandMaisie @ELFCosmeticsUK : I'm not too keen on it, I don't like the line on the inside of the eye. But the flick is nice at the edge #elfchat x 

Ellie and Maisie ‏@EllieandMaisie @ELFCosmeticsUK : I'd like to experiment a bit, instead of just a basic line and flick! #elfchat

Vicky Ayles ‏@vickyayles @ELFCosmeticsUK I love playing with eyeliner. All shapes & sizes :) 

TREND TWO: COBALT BLUE EYES

Cobalt Blue eyes is big news this season but whilst it may look incredible on the catwalk. Some will love it, some wont!

We asked who's be braving this trend and heres what you guys had to say:

Anna ‏@AnnaKGB MT fab idea! @ELFCosmeticsUK: Cobalt blue eyes! How Interesting! Anyone be taking on this look come AW!

Anna ‏@AnnaKGB @ELFCosmeticsUK : already have & loved it!

Lisa D ‏@Lisa_san @ELFCosmeticsUK: I have blue eyes - I think a bold deep blue eyeliner can work or electric blue mascara! Daring yet wearable :)

Lisa D ‏@Lisa_san @ELFCosmeticsUK:Blue on blue for life! I think if you take the colour and go a little darker, almost navy it can look really strong 

Katrina Louise ‏@hellogorgeous @ELFCosmeticsUK : I think it would encourage too many strange looks so not for me!

Katrina Louise ‏@hellogorgeousx @ELFCosmeticsUK Not sure the colour would suit, but maybe worth a try to find out!

Midnight Violets ‏@MidnightViolet1 : I love the colour, but not so much a fan of what they've done with the cobalt blue! 

TREND THREE: BOLD BROWS

Bold, statement brows is another trend that may not be easily translated off the catwalk! However we are thinking more along the lines of natural brows than overgrown caterpillars! 

Here's what you guys thought:

Midnight Violets ‏@MidnightViolet1 @ELFCosmeticsUK : I don't like really 'bushy' brows, but I like them to be well defined and frame the eyes nicely!

Vicky Ayles ‏@vickyayles

@ELFCosmeticsUK I'm an inbetweener when it comes to brows.

Beth Mars ‏@BethaneyMars @ELFCosmeticsUK not that thick but i think they look better than thin ones :) 

Lisa D ‏@Lisa_san @ELFCosmeticsUK At least statement brows means we can cater more for our own natural shape rather than that uniform thin shape :) 

 So what you think guys? Would you ditch or don any of these looks? Let us know in the comment box below! :)

e.l.f x

Friday Favourites: e.l.f. Kohl eyeliner giveaway

Hi Guys!

In preparation for the weekend, this weeks Friday Favourites is the e.l.f. Kohl eyeliner. It is great for creating soft lines or a smudgy/smokey look!

On one side the pencil is an ultra rich and blendable formula that can be used as both an eyeliner or eyeshadow and on the other end there is a blending sponge for smudging out harsh lines and creating a softened look!

e.l.f. Studio Kohl Eyeliner

e.l.f Kohl Eyeliner: Defined eyes look

Adde.l.f Kohl Eyeliner: Softened and Smudged effect.

The Studio Kohl Liner is available to buy on the eyes lips face website now for £3.75

This weekend you have a chance to win one by entering our Friday Favourites giveaway! One winner will be announced Monday!

a Rafflecopter giveaway

Have a fab weekend guys!

Kamen x 

Prepare for Summer with the e.l.f Cosmetics Festival SOS Bundle!

Be prepared for any Beauty SOS situation this Summer with the Limited Edition e.l.f Festival SOS Bundle! Containing all the essentials for a perfect getaway be it at a music festival or a holiday abroad!

The Festival SOS Bundle includes the following items:

e.l.f. Mineral Moisturising Lip Tint SPF 8 in Blush
e.l.f. Studio Eyeliner & Shadow Stick Black/Smoke
e.l.f. Studio Cream Blush in Flirt
e.l.f. Studio Radiance Enhancer in Golden
e.l.f. Studio Shimmer Sheets in Bronze
e.l.f Studio Moisturising Lotion Wipes in Coconut & Vanilla

One of the most versatile products in this bundle is the Studio Radiance Enhancer. It can be used as a subtle highlight for adding definition to the brow or cheek bones or even mixed in with your foundation for a beautiful all over glow! Check out our swatch below:

The Mineral Lip Tints has also been a new fave around the office for its super hydrating formula and delicate colours! This one in blush is super versatile and easy to wear! The added SPF is great bonus, that means we don't have to worry about any sun damage whilst we're out enjoying the weather!

Check out our swatch of the Mineral Lip Tint in blush below:

No make up kit is complete without a great eyeliner! The Studio Eyeliner and Shadow Stick is the perfect duo product that will have you looking amazing in a jiffy! On one end there's a creamy, easy blend eyeshadow and on the other there's a complimenting eyeliner for creating defined peepers!

The Black/Smoke Eyeliner and Shadow Stick is ideal for a simple daytime flick or a dramatic after sun set look!

Studio Cream blush in Flirt is playful pink perfect for creating a flushed or rosy glow! Check out swatches of all the Cream blushes below!

e.l.f Studio Shimmer sheets are great for touch ups on the go!forget bulky products that take up all the room in your case! You wont need to bring much else to the party with these shimmer sheets at your side! Just apply and blend with your fingers! Easy Peasy!
We did a video on all the shimmer sheets not so long ago, please check it out here:

 

Whatever you have planned for Summer whether it be a quiet holiday or a Party filled fest, the Festival SOS Bundle will cover all your beauty requirements!

Check out our simple daytime look using some of the Festival SOS Bundle items!

The Festival bundle is worth £25 but is now available to buy for just £15!

There are a limited number of these fantastic bundles and they are available for a limited time only! So grab them while you can ladies and avoid any Beauty Blunders!


Shop the Festival SOS Bundle now at the elf!

Thanks for reading guys!

e.l.f

Have you heard? Your elf Favourites are now back in stock!

We thought you'd be glad to know that we have had a restock! Which means many of your favourite e.l.f items are back in and ready to order! Hooray!!

Whilst the Warehouse Team is busy preparing themselves for the mad rush of orders. We thought we'd do the "hard work" of playing and checking the items that are coming in... yes its tough but someone has to do it!

So here's a little teaser of whats just come back in to stock. For those who already know, these are staple products that all girls should not leave the house without!

Check them out...

Flawless Finish Foundation:

Achieve a flawless complexion with the silky smooth e.l.f. Studio Flawless Finish Foundation. The lightweight formula blends in naturally for a beautiful semi-matte finish. This liquid foundation applies easily and lasts all day for visibly brighter and radiant looking skin. Using our Flawless Finish Foundation not only restores uneven skin textures and tones, but most importantly, the SPF 15 protects your skin against harmful sun damage!


e.l.f Lipstick in Flirtatious:

A popular colour back by demand! This gorgeous shade of baby pink is Girly and yet eso easy to wear! Get one now to find out why hundreds of elf fans are now calling it their Staple Pink!









Eyelid Primer in Sheer:

It doesn't matter how great your make up is if it doesn't last you through the day! That's why it's important to give your makeup a good base to start with! Prep your eyes with this fab Eyelid Primer to make sure your makeup stays put! The ultra sheer nude color works to increase eye colour longevity and preps your eyelid for smoother, and crease-proof eyeshadow.

The ultra sheer nude color works to increase eye colour longevity. The lightweight liquid formula quickly absorbs into the skin for comfortable wear.



Mineral Infused Mascara:

What Makeup bag would be complete without a tube of excellent mascara that gives you long, luscuious and fluttery lashes!? The e.l.f mineral infused mascara creates fuller, healthier looking lashes. It enhances lashes for a naturally thicker and more volumized look. The long-wear formula and unique silicone brush creates clump free and defined lashes that last all day. No wonder it was out of stock!!






Waterproof Eyeliner Pen:

One of the most sought after products for the trend setters, sexy, winged liner is easily achievable with the help of this nifty little pen! With a thin nib, getting the perfect flick has never been easier! What's more is that its lasts for hours and stays budge proof!








Therapeutic Conditioning Lip Balm:

Parched, dry lips almost comes hand in hand with the dramatic weather change and Flaky lips are not a great look! Not to worry though, we have just the thing for you! It's e.l.f Therapeutic Conditioning Lip Balm to the rescue! This innovative balm helps to condition even the most sensitive lips with Shea Butter and Vitamins A & E for long lasting protection. It comes in four delicious flavours and colours - Blackberry Creme, Vanilla Creme, Strawberry Creme and Orange Creme! Looks and smells great in any ones make up collection!



Total Face Brush:

Definitely an office fave! The e.l.f Total Face Brush is a multi use product that is super versatile! Use it to give your complexion a once over to even out the skin tone or apply bronzer to give yourself a natural and healthy looking glow!







Mineral Eye Brightener:

Give tired eyes a complete make over with this incredible pot of magic! Works like a light reflector to instantly revive the area for a bright and wide eyed look! Infused with Chamomile, Green Tea, Mulberry and Vitamins C & E to nourish, tighten and refresh! Great for using as an eyeshadow base or around the nose, lips and anywhere you want to brighten and revitalize. This is every girls must have!


Phew! and this is just a snapshot of some of the amazing products that we have back in stock! More items include Eyeshadows, Lipsticks, and more! Go visit the e.l.f Website now to stock up on your favourite elf Products!


Thanks for reading guys!



Love,

e.l.f x

e.l.f Cosmetics to Target Ovarian Cancer

e.l.f Cosmetics are proud to announce that we will be supporting Target Ovarian Cancer with the limited edition Target Gift Bag.

The limited edition bag contains a selection of amazing products, including the all over colour stick, cream eyeliner and a dazzling purple e.l.f nail polish, all for just £5. £1 from every gift bag purchased throughout the month of March will be donated to Target Ovarian Cancer.

“We’re thrilled to have the support of e.l.f. during Ovarian Cancer Awareness Month, which will raise vital funds for our work in supporting women with ovarian cancer.”



About Target

Target Ovarian Cancer is the national ovarian cancer charity working to save lives and help women diagnosed live their lives to the full, wherever they live in the UK. They do this by:

• Improving early diagnosis
• Finding new treatments
• Providing support for women with ovarian cancer.

There is an urgent need to secure progress. 6,500 women are diagnoses each year and sadly 4,400 women lose their lives each year. The UK has amongst the lowest survival rates in Europe. There have been no new life-extending treatments in over 20 years. If we were able to achieve what has been achieved in breast cancer in the last twenty years, over 3,000 women would survive each year.

March is Ovarian Cancer Awareness Month and a major opportunity to help more women know about the symptoms of the disease so they can discuss it with their GP.

Find out more about target and the incredible work they do at  www.targetovariancancer.org.uk


The Limited Edition Target bag contains the following 3 fabulous products...

e.l.f Cosmetics Purple Pleaser Nail polish

e.l.f Studio Cream eyeliner in Purple

e.l.f Cosmetics All over Colour Stick in Lilac Petal.

The gift bag is available online at www.eyeslipsface.co.uk for £5. £1 from each sale during March will be donated to Target Ovarian Cancer.


Thanks for helping us support such a great cause.


Love
e.l.f