Wednesday, 22 February 2012

Hot off AW2012 London Fashion Week: elfs favourite Make Up Trends

With London Fashion week AW 2012 well underway, we’ll expect to see lots of Beauty trends rolling off the catwalk!

From Marc Jacobs RED RED Lips to Jason Wu’s winged green eyeshadow, the AW2012 shows has left us in awe and inspired!

However the elf girls were struck most by Anna Sui’s collection with their ‘Blue Eyed Beauties’ rocking the runway with vivid, bolts of lightening blue eyeshadow. The look is toned down with a soft dewy complexion and nude rosebud lips which is also tre on trend…

Anna Sui AW12/13 Catwalk Show at London Fashion Week
Anna Sui's bolt of blue eyeliner

After lots of oohing and ahhing we’ve tried to recreate this look using products from elf cosmetics range.

Check it out below: 

 Products used for the look:

How we achieved the look:

Step one: Prep the eyes with a primer to create the perfect canvas for the eyeshadow to adhere to.

Step two: Wet the elf small angled brush with water and dip into the Studio Single Eyeshadow in ‘Seablue’. Starting from the outer corner of the eye line your eyes with the shadow. Make sure to wing out at the outer corners. For more dramatic effect, extend the liner to just under the brow bone.

Step three: Keep building the liner until you reached the desired thickness.

Step four: Now go over the eyeshadow again with Make up lock and seal, to help lock down the shadow for longer wear and intensify the blue

TIP: After wetting the angled brush with the lock and seal solution, dip it into the sea blue eyeshadow before going over your line for an even brighter, bolder look!

Step five: Curl your lashes and apply a coat of Mineral infused Mascara in Black for long and defined lashes.

Step 6: Apply a tinted moisturizer for a dewy complexion. The elf Tinted Moisturiser is hydrating and has SPF 15 for added sun protection, perfect for creating a radiant glow.

Step 7: Cheeks at the Anna Sui catwalk had a very faint, pink tone as to not work against the strong blue in the eyes. Recreate this soft and natural look with elf Studio Blush in Tickled Pink.

Step 8: Lips were kept to a bare minimum in a soft, nude finish. We used elf studio matte lip colour in Tea Rose to recreate the rosebud look. Before applying, prep the lip by exfoliating to get rid of any dryness and slick on a coat of lip balm to keep them hydrated.

Step 9: Line the lips carefully with the matte lip colour before filling in the rest for a more defined lip.

If you prefer a matte finish to a dewy complexion, finish by dusting a layer of elf translucent matte powder over the face using a large face brush like the elf total face brush.

That’s it guys, a high fashion look in a few easy steps!

Now if you’re not a fan of blue shadow or eye makeup, there is no rule to say you cant substitute with another colour! The only rule here is bolder the better! Why not try green or purples we have an extensive range of shadows in array of colours and finishes at elf cosmetics!

We hope you liked it!




  1. Nice! Will try the Blue Eyeliner trends out! xx

    1. great to hear! let us know how it goes :)

  2. Love the look, ELF! I spotted at least 2 errors (you want 'trés' and 'elf's') :p

    1. Whoopsie! Thanks for pointing that out!

  3. Will give this a go for sure!

  4. Loving this look! Definatly going to try it out

  5. We're glad you ladies like the look! We're thinking of testing out more trends next week! Any suggestions girs?

  6. I like the look! I think I might try it in a couple of other colors also; and use the lip plump in Baby Doll to complete the look. I would like to see some of the gold looks that they did this year. I really liked the gold tinfoil look. I would like to translate that into a makeup version. You guys are the best!

    1. Ooh that sounds really good! Will have to look at trying a gold eyeshadow look! I'm thinking elf Mineral eyeshadow in Golden or Studio Single Shadow in Butter Cream might work! Will have to test it out with the Lock and seal! Keep you all posted if we are successful! :)


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