Wednesday, 2 November 2011

Product Feature of the Week

E.l.f Studio Mascara Primer

Hello Ladies! We are super excited about some of the new products that are coming in this week and we can’t wait to show you what’s in store next!

Every week we will be doing a “Product of the week” Feature to show off all the new items with pictures and demos- and this week everyone in the office is just raving about this amazing new Mascara Primer from our Studio Range! 
 New* Studio Mascara Primer
Trust us when we say this – this stuff works wonders on your lashes! Say goodbye to short, stubby lashes and HELLO to a long and volumised false lash look!

Mascara Primer- What’s new?

We are so psyched about this clever product, unlike some usual primers, the Elf Mascara Primer applies and dries transparent, therefore it doesn’t leave a trace of white residue on the lashes, this gives them a much more natural look­- Genius!

Elf Mascara Primer promises to lengthen and volumise lashes so that they appear thicker, stronger and more defined. What’s more is that it doubles up as a conditioner with it’s Pro-Vitamin B5, Hydrolyzed Wheat and Soy Protein enriched formula! Not only does it look good on your lashes, it’s also good for them too, all the more reason to become addicted to this product!

For this week’s blog we will be using our gorgeous Naomi who already has lashes to die for to demonstrate the new Mascara Primer. Check out her fantastic look below...Yes they do look THAT good in real life!
How you can achieve the luscious lashes look!

Products used: 

 Studio Mineral Infused Mascara
 Elf Mechanical Eyelash Curler
 New* Studio Mascara Primer

Step 1:Curl your Lashes

First curl your lashes to open up your eyes for a wide-eyed look. Make sure you start with clean lashes to avoid accidentally pulling out the lashes.

Hold the curler as close to the lash line as possible and gently clamp down for a few seconds. Be careful not to tug or pull on the lashes.

Step 2: Prime your lashes

Prepare your lashes with Studio Mascara Primer for the ultimate false lash look!  Just apply a coat of the primer like you would your mascara and allow it to dry before the next step! Just watch in awe as you see your lashes go from short and sweet to long and luscious in an instant! 

Step 3: Apply your Mascara

Once the primer has dried you can apply your favorite mascara on top.  We used Elf Mineral infused Mascara Voila! False lash look in a tube! 

And the final look...

Excited? Don't worry you won't have to wait long to get your hands on this one. We expect to launch the Mascara Primer some time today!
We hope you liked today's Product of the week! Plenty more exciting product demos to come soon! Watch this space Lady Elves!


e.l.f x


  1. I'm def excited to try this out! I love Elf for their affordable prices and amazing quality ;)

  2. Yay for a clear primer! I hate the white ones bcause they always take too many coats to cover over.

  3. wow! that looks amazing:)


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