Wednesday, 14 March 2012

e.l.f Cosmetics supports Pinky on her journey to raise money for Macmillan Cancer Support!

Hi Guys,

As you all know e.l.f Cosmetics will be supporting Target Ovarian Cancer throughout March and whilst we’re on the good Samaritan streak, we’re also super excited to announce that we will be supporting Pinky – the gorgeous Austin 7 Ruby on her journey to raise money for Macmillan Cancer Support!

Here is Pinky’s story so far…

12 years ago a man named Arthur, armed with nothing but a kind heart and a little Austin 7 Ruby completed a treacherous drive from John O’Groats to Lands End, all in the name of Charity!

12 years later his Daughter Sara and her partner Rhys are following in Arthurs brave footsteps on that exact same route and car - which is now known locally as Pinky for her recent glamorous ‘Make over!” 

Pinky the car looking good for the cameras! :)

Pinky & Co has a target to raise £2000 in attempt to break the previous record of £1500!  So to help them on their way, E.l.f Cosmetics are lending a helping hand by sponsoring the event. 

Not only will we be donating funds to this brilliant cause, but we will be supporting and following them throughout the whole Journey!

All the money raised from this event will be donated to Macmillan Cancer support to help improve the lives of millions of people living with cancer.

If you would like to show Pinky & co your support then please visit their just giving page here.

The drive will begin on April 7th so please join us on Pinky’s incredible journey by following us on our Facebook, Twitter and Pinterest Pages to receive regular updates on their whereabouts and news! There may a few nice surprises for you on the way too! :0)

Thanks for your support guys!


  1. wow that's amazing. well done elf for sponsoring such a great cause and good luck pinky on your fund raising journey. I know I'll be popping over to donate to pinky :)

    1. Thanks Wytch! That's really kind! :) We'll pass on your kind comments to Pinky! :)


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